By D. Spring
Throughout the Nineteen Forties and Nineteen Fifties, American advertisers made themselves very important to company, media, govt, and non secular institutions. They predicted an American-led worldwide purchaser order supported through ads dependent media the place the logo took priority over the company that owned it, and ads, propaganda, and public kin have been thought of an identical thing. To help those rules and confirm that the ads remained of worth, they confirmed relationships with the government and nationwide protection businesses, constructing a community and method for disseminating persuasive info that survives into the twenty-first century.
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Additional info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961
Concerned with civil rights, communism, crime, poor voter turn-out, and strikes, they wanted to unify Americans around a common vision of the country. To this end, they created the Freedom Train to define the history and significance of the country as inoffensively as possible, and the American Economic System campaign to define the country’s economy. The Freedom Train crisscrossed the United States from September 1947 to January 1949, displaying 127 historical documents. ” The Freedom Train, the Rededication Weeks, and the Advertising Council’s “Miracle of America” campaign created a brand identity for the nation.
S. Commissioner of Education. ”22 In 1947, Princeton University Press in cooperation with the American Heritage Foundation published a companion guide to the Freedom Train exhibit. 23 The overall theme of the book stressed a history of the progressive development of political and religious freedom. The American Heritage Foundation also published a 72 page brochure entitled Good Citizenship, the Rights and Duties of an American as part of the Freedom Train program. It dealt directly with the concerns about voter turn-out and sought to engage American citizens more directly at every stage of government.
After World War II, President Truman supported the creation of a permanent peacetime Advertising Council that would work with the American government. 64 Truman authorized John W. 66 In 1946, the Advertising Council established its peacetime structure and network for campaigns. Theodore Repplier became the Advertising Council’s first president. The council formed a unit for working with the government, an Industries Advisory Committee under the leadership of Charles E. Wilson, president of General Electric; and a Public Policy Committee to determine which causes to take on.