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College publications offer students a chance to gain experience and develop portfolios. In addition, many students are able to do freelance work while still in school, allowing them to make important industry contacts and gain on-the-job experience at the same time. ADVANCEMENT While some may be content on reaching the position of art director, many art directors take on even more responsibility within their organizations, become television directors, start their own advertising agencies, create their own Web sites, develop original multimedia programs, or launch their own magazines.

S. Department of Labor (USDL) reports that the average annual earnings for advertising and promotions managers were $73,060 in 2006. For marketing managers the average was $98,720, Advertising Workers 33 sales managers earned $91,560, and public relations managers made $82,180 per year. The lowest paid 10 percent of advertising and promotions managers averaged less than $36,230, while the highest paid earned more than $109,030. The USDL reports that the mean annual earnings for advertising sales agents were $42,750 in 2006.

This information can then be used as testimonials about the product or as a means of identifying the most persuasive selling message in an ad. Although research workers often recommend which media to use for an advertising campaign, media planners are the specialists who determine which print or broadcast media will be the most effective. Ultimately, they are responsible for choosing the combination of media that will reach the greatest number of potential buyers for the least amount of money, based on their clients’ advertising strategies.

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