By Trevor Kerton

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Although many search engines read and index the text contained within ALT tags, it's important NOT to go overboard in using these tags as part of your SEO campaign. Most engines will not give this text any more weight than the text within the body of your site. Invisible & Tiny Text Invisible text is content on a web site that is coded in a manner that makes it invisible to human visitors, but 30 readable by search engine spiders. This is done in order to artificially inflate the keyword density of a web site without affecting the visual appearance of it.

Or, the tiny text may not be indexed. As a general guideline, try to avoid pages where the font size is predominantly smaller than normal. Make sure that you're not spamming the engine by using keyword after keyword in a very small font size. Your tiny text may be a copyright notice at the very bottom of the page, or even your contact information. If so, that's fine. Keyword Stuffing & Spamming Important keywords and descriptions should be used in your content in visible Meta tags and you should choose the words carefully and position them near the top and have proper frequency for such words.

The workaround is by placing a summary of the page content and relevant description in the frameset page and also by placing a link to the home page on it. Tables When you use tables on the key pages and if some columns have descriptions while others have numbers, it is possible that this may push your keywords down the page. Search engines break up the table and read them for the content the columns have. The first column is read first, then the next and so on. Thus if the first column had numbers, and the next one had useful descriptions, the positioning of these descriptions will suffer.

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