By James Webb Young
A strategy for generating Ideas,]reveals an easy, good idea-generation method that has stood the try of time.
First awarded to scholars in 1939, released in 1965, and now reissued for a brand new iteration of ads execs and others seeking to jump-start their inventive juices, this strong consultant info a five-step method for amassing info, stimulating mind's eye, and recombining previous components into dramatic new ideas.
Read Online or Download A Technique for Producing Ideas (Advertising Age Classics Library) PDF
Similar advertising books
This learn is the 1st designated exploration of the occasions and personalities that encouraged the early eleventh-century Saint-Vaast Bible's hugely cutting edge miniature application. Copied and illuminated within the venerable abbey of Saint-Vaast, Arras, the Bible broadcast the political and theological ideals of Bishop Gerard of Cambrai and Abbot Richard of Saint-Vanne, who cooperated within the occasionally contentious reform of a sequence of abbeys all through Flanders.
This complete instruction manual offers a synthesis of present paintings and examine in media administration and economics. the amount has been constructed round basic targets: assessing the kingdom of information for the major subject matters within the media administration and economics fields; and developing the examine time table in those parts, eventually pushing the sphere in new instructions.
For years, i've been inspired via how dynamic markets are. advertising suggestions are not often profitable with no alterations over the years, and advertising and marketing managers desire consistently to observe, and count on while attainable, vital adjustments within the advertising and marketing setting, for you to adapt their advertising and marketing concepts to altering marketplace stipulations.
Advances in ads examine sequence are released every year by means of the eu ads Academy (EAA). This quantity grew out of analysis papers provided on the ninth ICORIA (International convention on study in advertisements) which was once held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010.
- The New PR Toolkit: Strategies for Successful Media Relations
- Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
- Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
- Commodity Advertising
Additional info for A Technique for Producing Ideas (Advertising Age Classics Library)
To this end, the party maintained that socialist advertising served a primarily educational role. 64 Because the line between consumer advocacy and political propaganda was murky, socialist advertising often aimed less at selling a specific product than at promoting the regime that manufactured it. ”65 Well into the 1960s, the integration of political ideology into the East German sales pitch reflected the regime’s political priorities and simply ignored consumer preferences. East German advertisers frequently made use of rhetorical misdirection to regulate the balance between supply and demand.
Rücker, Wirtschaftswerbung unter den Nationalsozialismus, 359. Schindelbeck, “‘Asbach Uralt’ und ‘Soziale Marktwirtschaft,’” 235–252. Hans Domizlaff, Die Gewinnung des öffentlichen Vertrauens. Ein Lehrbuch der Markentechnik, 2nd ed. (1951). The book was first published in 1939, and the most recent edition is 1982. See Holm Friebe’s contribution in this volume. 24 P. E. Swett, S. J. Wiesen, and J. R. For example, the Matheus Müller German champagne company first published an advertisement of an elegant modern woman raising her glass of MM Sekt in 1941.
Massive wartime damage in Germany meant the absence of a vibrant urban landscape so essential to advertising—from shopping centers, to kiosks in train stations, to the sides of buses and trolleys. Most contemporaries in the West remember the Currency Reform of 1948 as the turning point—the “Zero Hour”—for advertising, ending about five years of a relatively ad-free existence. 36 Despite the break with National So- 10 P. E. Swett, S. J. Wiesen, and J. R. 38 According to Ingrid Schenk, from 1948 to 1951 ads reinforced the return to the peacetime production of goods and the passing of an era of shortages.