By Susan Sweeney CA CSP HoF

With enormous quantities of confirmed counsel, instruments, and strategies, this freshly up-to-date edition explains tips on how to utilize the newest internet 2.0 tendencies and methods akin to RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising managers, small company vendors, specialists, site owners, contributors, new media execs, and site designers will locate this guidebook useful for constructing on-line strategies. A significant other web site offers up to the moment online marketing information and improved info. From optimizing web content for se's and incorporating dynamic public kinfolk innovations to offline advertising and making sure purchaser delight, this handbook is unbeatable for precious on-line promotional assets.

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Similarly, when you submit your Web site to directories and other link sources, provide the comparable link or title text. Domain Name and File Names Use of keywords within your domain name and file names can help with search engine positioning. It does not take much effort to give your images and file names meaningful names—names that include the keyword phrase you have assigned to that page—so take the time to do it. com/trucks. Body Text—Header Tags and Page Copy The body text of a Web page consists of all the visible text between the body and tag, such as headings and the page copy encased in paragraphs.

After all, this is what drives all aspects of their business model. If people have no faith in a search engine, the traffic dries up and the sponsored listing fees as well as other advertising fees cease to exist. In the olden days, Internet marketers used various techniques to trick the search engines into positioning their sites higher in search results. com) trying to dupe the search engines, some may not list you at all. Search engines are programmed to detect some of these techniques, and you will be penalized in some way if you are discovered.

Some search engines, including Google, use the content included within the header text in their relevancy scoring. The H1 tag is the most important, followed by H2. Include your most important keywords in your header tags. If you can, work a couple of H2 tags into your page and get the keyword phrase you’ve assigned to that page within the header tag. Some developers use a larger font instead of H1 and H2 tags; the search engines give the points only if the keyword phrase is between the

tag and the


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